PVCConstruct is a cultural project without any commercial interest. It was born to illustrate the many ways in which Polyvinyl Chloride (PVC) can enhance our daily lives.
In celebration, of the launch of its new carpet range, Swedish carpet company Bolon commissioned renowned Swedish choreographer Alexander Ekman to create a short film.
The playful, and witty, piece features sequences of dancing, timed to the motion of a weaving mill. Not simply portraying dancers stamping their feet on Bolon’s collection, Ekman really addresses the qualities of the company he is collaborating with.
From set designs to dancer’s costumes, to, well, the floor, the entire film is created using vinyl carpets.