Individuals and industries are aware of the need to act responsibly in protecting the world by applying the principles of sustainable development. This means acting in a way which does not limit the range of economic, social and environmental options available for future generations.
It has been estimated that around 150 kg (i.e. 12 % of the cars’ average weight) of plastics is used within an average vehicle produced in 2010. Typically 3-5 % of this plastic amount will be PVC. This plastic content in vehicles provides for a reduction in fuel consumption of between 10-12%, representing a saving of 1,000 litres over the lifetime of the vehicle. On a European scale this gives an annual saving of almost 12,000,000 tonnes of fuel or more than 30,000,000 tonnes of CO2.
We have to use natural resources as effectively as possible in the production of consumer goods. PVC makes the most of valuable resources by using the minimum amount of raw materials and energy during manufacture and processing. Today, PVC is lighter, stronger and more adaptable than ever before thanks to continuing technological innovation. This means that product for product, proportionally less of the world's oil and energy resources are being used with lower overall impact on the environment.