Regulation and product standards for toys

Toys made of PVCIn Europe, the responsibility for toy regulation rests with the Directorate General Enterprise. The import and manufacture of toys is regulated by the European Union’s Toy Directive (Toy Safety Directive 2009/48/EU).

This Directive is in place to ensure that toys sold in Europe will not be harmful or pose any health risk even to small children who chew on their toys.

There are specific provisions about phthalates in toys.
See http://www.pvc.org/en/p/additives-soft-pvc-products