Building upon the achievement of Vinyl 2010, the European PVC industry has launched VinylPlus, the new ten-year voluntary commitment of the European PVC industry.

The programme has been developed bottom up in industry workshops and with an open process of stakeholder dialogue.

Five key sustainable development challenges have been identified for PVC, together with a set of working principles. The first four challenges are technical in nature whilst the fifth challenge addresses raising awareness and understanding of the importance of sustainable development.

Each of the challenges is based on The Natural Step System Conditions for a Sustainable Society:

Challenge One: Controlled-Loop Management of PVC
We will work towards the more efficient use and control of PVC throughout its life cycle.

Challenge Two: Organochlorine Emissions
We will help to ensure that persistent organic compounds do not accumulate in nature and that other emissions are reduced.

Challenge Three: Sustainable Use of Additives
We will review the use of PVC additives and move towards more sustainable additives systems.

Challenge Four: Sustainable Energy & Climate Stability
We will help minimise climate impacts through reducing energy and raw material use, potentially endeavouring to switch to renewable sources and promoting sustainable innovation.

Challenge Five: Sustainability Awareness
We will continue to build sustainability awareness across the value chain – including stakeholders inside and outside the industry – to accelerate progress towards resolving our sustainability challenges.